The outcome measure was often the maximum level of shock that each subject chose to administer or how many shocks were delivered. If the group that had viewed a violent television show in an earlier experimental session had a higher average score than the group that had viewed a control program, evidence of an effect was said to be demonstrated” . Therefore a correlation certainly existed in the media and the viewer’ s behavior as shown by their experiment. Savage focused on the American youth in his article American Behavioral Scientist, the role of exposure to media violence in the Etiology of violent behavior: a criminologist weighs in, argues that “ crime is caused by many things; exposure to media violence may or may not be one of them” (1123).
The intensity, duration, and repetition of media violence are some of the other factors which play a key role in provoking violent behavior remarks Savage. “ Factors that operate through their effects on individuals— child abuse, parenting styles, parent antisociality, and the like— are studied by “ developmental criminologists” and form a bridge between developmental psychology and criminology with the majority of authors having training in psychology.
Media violence would fit in this group, operating through individual effects on child development” he insists (1125). There is a need to study the intricacies of the psychological impacts of many other factors besides the media violence for research. Although in the article Uses and Gratification of Media Violence: personality correlates of viewing and liking violent genres, Krcmar and Kean examine personality factors in relation to television viewing, they disagree with the argument that watching media violence directly results in inciting youths to criminal behavior.
“ This study attempts to explore viewers’ interest in and enjoyment of media violence” (400). According to them “ The factors most often identified are Neuroticism, Extraversion, and Openness to Experience, Agreeableness, and Conscientiousness. Previous research (Finn, 1997) has found that Extraversion and Openness to Experience are the best predictors of media use. In addition, it is possible that Agreeableness and Neuroticism may be related to media use. Therefore, we focus now on Neuroticism Extraversion, Openness to Experience, and Agreeableness (403).
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