People tend to believe that what comes out of the television box or the internet is exactly the right thing and needs to be followed upon. Without any doubt, media helps in getting to know about the latest trends and what’ s going on but it comes upon us to see if the same thing is going to be fine for us or not? For instance, many Arab kids see and adore how members of rock bands dress up in their concerts (may they even be in the extreme cold of Antarctic).
Many, I’ ve observed tend to copy them right through without even putting their mind to use that thick leather jackets would do nothing but make them feel like hell in the already humid and harsh weather of the UAE. Media is also giving birth to the American norms in our Arabic society. This is basically as the Arab audience prefers watching American movies and drama serials over others! What’ s changing a lot due to the American media influence is the family and relationship structure. Previously young men and women used to marry each other, make their families and used to live happily!
But according to Strasburger, V. C. (1995). Adolescents and the Media: Medical and psychological impact, however, this trend is in the declining slope; what’ s going on nowadays is that university going kids tend to engage in with each other for temporary relationships rather than getting married. Even many cases have been reported where these temporary relationships have gotten into the “ physical” phase and then ended! Media has played an essential role in globalization. It has made the entire world a global village and what’ s accessible in Europe, can also be now viewed in Saudi Arabia at the touch of a button.
Talking about globalization, English has made its standing as a universal language! If you see the multinationals situated in Dubai or school and university kids in the UAE, they prefer to use English as a medium of language as they deal with each other! Even though Arabic is still used as a medium of dealing, it has been limited only to primary school books. But then again it's not only UAE where English has taken over the native language, but this practice has also been common in most countries throughout the world.
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