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The Macro- Environment: Impact on the Firms International Business Performance

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The geographical living of the population and the shift of geographical living population have a great impact on business since people move to big cities for various reasons. This migration results in changes in the lifestyles as well as demands which the population has and coming up with products that are aimed at the tourists, job seeking people as well as the businessmen are continually becoming a profitable business. Above and beyond, more and more people are going abroad and this makes the changes in demand style which must focus its attention on keeping pace with the international market that is posting continued growth.

The rate of education, as well as the distribution of jobs, must also be considered when a business strategy is being identified since the taste, choice; process of communication, as well as the habits, cannot be the same when an educated person is compared to one that is uneducated (Gitman, McDaniel and Gitman, 2000, p. 34). The same can be stated for the individuals who work in varying work environments and since the rate of education increases on a regular and progressive basis, individuals are taking up more industrial jobs as well as service jobs more than farming.

These changes in the environment are vital as far as business and marketing strategy is concerned. In the present times, it is considerably easier to identify the changes that have occurred in family life such as an increase in the number of working-class women, the income capabilities of women, the right of divorce of women as well as the adult marriage of women which are vital when considering international business.

In some communities and nations, since the women have taken up jobs outside the household, the tasks at home have been left to home attendants. More and more people are becoming eager to take up jobs that require less physical labor and in the process; they prefer food that is already processed or repaired, washing machines and other equipment that makes work easier to reduce the amount of work to be done.

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