Nike, in short, seeks to ensure that it pursues sustainable production with as little negative environmental impact as possible, while also making sure that its employees’ safety and wellbeing is assured. Nike’ s engagement with the community is also part of its CSR policy so as to improve the communities around them with regards to their welfare. Nike Practices that Adhere to CSR Policy One area that NIKE complies with its CSR policy is in environmental conservation through product innovation, such as the Environmental Apparel Design tool, which enables Nike to create products at minimum cost to the environment (Waller & Conaway, 2011: p92).
This was used in creating World Cup jerseys from recycled polyester; hence significantly reducing the number of water bottles, which end up being, dumped in landfills and garbage heaps. By outsourcing this process to manufacturers of apparel products, Nike also enhanced the project’ s impact. The MVP Trash Talk project in 2009 also saw Nike produce shoe inner soles using scrap materials, while the packaging was made of recycled fibre. Their shoes’ upper part is today created using synthetic leather waste, while the shoelaces are made of recycled polyester.
Their worker's welfare program is another example of CSR policy compliance; especially their partnership with CGT that agreed to offer support to Honduran workers affected by the closure of a former Nike contractor Hugger and Vision factories. The company contributed over $1 million to the employee relief fund and prioritized the hiring of these workers in other ventures, as well as enabling them to undertake vocational training. Fortune Magazine ranked Nike as one of the best companies to work for, especially for its workplace facilities and its culture.
Nike has also instituted awareness programs in areas like the fight against cancer. They have a partnership with LIVESTRONG that promotes their product distribution to scale up the cancer fight, while also creating a LIVESTRONG collection that is made up of apparel and footwear that allow users to show solidarity with cancer survivors and patients.
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