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The Growth of The Apple Company From The Beginning to The Present Day

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Additionally, the paper will discuss strategies used by the organization in adding value and lastly, it will discuss the main issues faced by the company. The operations of Apple Inc. are of interest to many different stakeholders in the industries that it conducts business in. The main stakeholders include company customers buying different products, employees, competitors, shareholders, company managers, and employees. The stakeholders determine the path that the company pursues growth and shape the plans developed for the company. Additionally, the stakeholders have a major role to play in the implementation of the plans.

manufactures personal computer, smart-phones, and MP3 players. Although different companies have varying factors making them successful, developing s strong organizational vision plays a critical in company’ s success. The vision, mission, and goals bring out the company’ s purpose and the resources of the company are directed towards achieving that purpose. According to Collins and Porras (2004, p. 2), visionary companies are usually leading institutions in the industry it's in operation and is admired by their competitors for making a significant impact in the market. A company’ s vision and purpose are usually distinct with the purpose being abstract and lead to a general destination while a vision is usually specific and leads to a particular goal (Senge, 2006, p. Apple is a visionary company driven by a clear purpose and vision.

The initial vision of the company was ‘ ‘ to make computers for the rest of us’ ’ as its purpose is making a contribution to the globe through developing tools for the advancement of humankind (Moon, 2006, p. The vision and purpose go hand in hand where a purpose that is not backed by a vision prevents the growth of a company whereas a vision lacking a purpose is fruitless.

The vision that propelled Apple was developed at the garage where they intended to manufacture computers that could be afforded by an average customer without necessarily possessing technical skills or knowledge (Moon, 2006, p).

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preview essay on The Growth of The Apple Company From The Beginning to The Present Day
  • Pages: 21 (5250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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