However, after a while things went back to normal; surprisingly, Matthew Williamson, the previous footwear designer for the company stated that it worked out the same for him, a contributor to him not collaborating with the company. The sale was more than impressive at the beginning but it got to a point where Matthew became worried because the reception at the H& M Company would definitely affect the mainline eventually; a nightmare for any designer brand. Tamar, founder of Jimmy Choo came up with the idea of putting more focus on shoes that would please the young and cool customer for a start; nonetheless, it worked for a while but the company is yet to reach its objectives and levels relative to its rankings.
According to retail analysts, H& M Company has the most complex and effective approach to fashion, they are leaders in the game; however, the shoes’ section has some glitches that might affect the company’ s reputation. The strategy of putting low prices before tastes change for most companies has failed for H& M shoes a number of times especially in terms of quality.
The United States stores’ current strategy on footwear has had multiple criticisms with a lot of vagueness on whether it will meet the company’ s objectives (H& M Company 2015). Naturally, H& M Company has luxurious products, most of which people would expect to be of the best quality, having expensive textiles and tremendous designs. Nonetheless, recent reviews of H& M shoes are contrary to those of other products such as dresses and male pants; unfortunately, a significant number of customers feel that they are below the expected level. Some people may argue that the United States stores have had a rough time keeping up with other fashion retailers but even if this is the case, the footwear is the most affected hence requires addressing.
One of the reviews says that the cheap shoes in H& M stores are disappointing in every aspect and its best people add more cash and buy something that is expensive but will last.
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