Celebrities are a household name especially when they are active in the industry and they constantly try to seek media attention to stay fresh in the minds of the people. But why is everyone interested in and obsessed with the word ‘ Celebrity’ ? the truth is that there are many of them that are not that interested especially with their antics in front of the media. However, whether we like it or not, it is true that there is a huge impact of celebrity culture in the society and many of us are constantly attracted to it (Chris Rojek, 2003).
Although god-like qualities are often attributed to celebrities, the modern meaning of the term celebrity actually derives from the fall of the gods and the rise of democratic governments and secular societies. Celebrities become famous through a vibrant media obsession that has always drawn criticism from a section of the people. We have a number of magazines and celebrities that devote themselves to covering celebrity news and going by the millions of copies that are sold every day, one can only understand the ensuing public impact of celebrity culture.
However, It must also be acknowledged that celebrities have also proved effective in filling the gap when public opinion on serious issues such as politics and economy has withered and continue to remind us of the brighter side of life (James Monaco, 1978). Consider the amount of media attention that has constantly been focused on the personal life of Madonna. She was criticized widely in the press for attempting to adopt an orphan from Malawi. Yet another section of people questioned how could anyone think otherwise and oppose bringing the child to Great Britain.
The discussion soon embroiled into a public controversy which was constantly panned by the media hungry for deriving mileage out of a trivial issue. Honestly speaking, the issue was not the singer or the Malawian toddler, but this2 signifies a projection of western attitude towards the African continent.
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