The Business Intelligence Services provided by IBM focus on capitalizing on historical and current customer data for analytical purposes. Decisions taken at the tactical and strategic levels in marketing management functions of a concern are supported by innovative business intelligence methods. IBM by the designing of Business Intelligence Technologies like advanced data warehousing, operational data stores, deep analytical techniques and optimization process are designed and developed by IBM to serve the needed ends. Moreover, the Business Intelligence systems evolved by IBM focusing on customer analysis helps the organization to group the data generated by the system in rightly addressing business needs.
Business to Business and Business to Consumer needs of an organization being rightly addressed by the Business Intelligence System designed by IBM makes a concern potentially competitive. Generation of historic and current customer data supports effective decision making on product launch and promotion campaigns. Capitalizing on the data gathered by taking effective business decisions helps the firm not only to generate revenue but also in enhancing customer satisfaction. Customers generate desires by gathering product information from different sources like mobiles, web sites, telephones or through service points.
Gathering data from all these sources by the Business Intelligence systems help the firm to get aware of customer approaches and design promotional activities accordingly. The Business Intelligence System created by IBM helps in making infrastructural analysis in terms of cost-benefit ratio and planning the implementation stage through existing and future systems architectural designs. Data storage technology used by the system covers Internet clickstream technology in addition to data warehouse systems. This helps in continuous generation of both historical and current customer data.
Statistical and data mining activities practiced by the system help in targeting the internet traffic zones.
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