The Kimpton Group ensures that each of their locations is unique combining elegance with the whimsical. They design their hotels with the help of top quality designers and architects. They usually purchase existing property and modify it according to their needs rather than build an entirely new building. Flavor: Imaginative and fun restaurants and lounges, which feature highly capable chefs that are favored by both locals and travelers. Fun: Fun and enjoyment is a favored theme and necessary activities are made available to see that customers enjoy themselves. All efforts are made to see that the guests enjoy a friendly and welcoming atmosphere SWOT analysis of Kimpton Hotels: SWOT analysis of an organization will give a correct picture of its health.
SWOT analysis is an acronym of strength, weakness, opportunities, and threats and is essentially an exercise to identify each of these elements for the organization. The company can use the SWOT analysis to provide recommendations on its development and progress. Through the analysis of these factors, they can understand which areas they are weak in and put in efforts to correct them.
It can also show areas where the company is strong and put in efforts to maintain and even improve those strengths. The SWOT analysis identifies the company’ s strengths to build on, weakness to cover, opportunities to capture, threats to defend against. Kimpton’ s SWOT analysis identifies strengths and weaknesses and relates to forward-looking opportunities and threats. Strengths: Business Philosophy and its adherence: An organization’ s business philosophy can comprise four components namely Vision, Mission, Culture and Values. This hotel group has a well-defined business philosophy covering all the four components mentioned above.
Its vision is based on the personal growth of its employees coupled with organizational growth. Its mission is equally praiseworthy and it is to getting new customers and keeping them for life.
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