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Operations Management and Sustainability

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The background has given above and the critique of the article and the report clearly reveal a problem that calls for the need for a comprehensive study to be conducted just as has been requested by KFC. The overall scope of the study you want to undertake will be to achieve sustainable operations management for KFC. Even though your company makes a very specific request of understanding what they should be doing with regards to disposal packaging, it would be indicated that without a viable sustainable operations management within the company, there cannot be any understanding of how the disposal packaging of the company should be approached (Soroka, 2002).

This is because sustainable operations management comes on the basis of utility theory which argues that even though it is impossible to measure the utility gained from a good or service, it is usually possible to the outcome from alternatives in order of preference (Zabaniotou & Kassidi, 2003). Certainly, the outcomes of disposal packaging can be said to align with utility theory given the fact that it will be impossible to specifically quantify the gains that your esteemed company which is KFC will make from choosing a certain line of packaging practice.

This notwithstanding, it will be admitted without doubt, and based on evidence that when sustainable packaging is selected, the rank of satisfaction in terms of social, environmental and ecological sustainability will be higher. Meanwhile, since KFC is not already used to sustainable packaging, it will be required to approach the concept from the perspective of sustainable operations management so that it will be possible to integrate the responsibility of sustainable packaging into all areas of operations within the company (Jedlicka, 2008).

Operations management has been explained to be a component of management concerned with overseeing, designing, and controlling all processes that go into production and redesigning of business operations (Maslennikova & Foley, 2000; Kleindorfer, Singhai & Van Wassenhove, 2006).

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