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Success of Two Modern Retailers Asda and Tesco

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According to the research findings, it can, therefore, be said that an ideal interface is attractive, efficient, and truly responsive. Various pop-up and banner ads can utilize statistical analyses of customer’ s habits in order to present content which that particular customer is most likely to purchase based upon their own browsing history. This is not only an ideal tool for entertainment media ventures, but also for vendors that carry basic food necessities. Two popular vendors in the United Kingdom are employing comprehensive online strategies in order to streamline the purchasing process, as well as create greater efficiency within their actual physical locations.

The efficiency possible through electronic media allows the adjustment of content in order to maximize the odds of making the sale, serving both the interests of customers and the business enterprise itself. It is necessary to explore real world corporate examples of online strategies and the extent to which can measure and benefits have occurred in terms of profitability, and customer loyalty. Examples will be provided that demonstrate the means by which an easy and rewarding purchasing experience can encourage future use and the desire to remain with that particular company even in the face of competition.

The extent to which the online purchasing experience translates into customer satisfaction is an essential area of understanding for the digital age. Electronic marketing allows for a responsiveness that has been long sought after, television producers have attempted it – but no other media can come as close as an online interface for consumer convenience. An online interface allows optimization and capitalization based on the nature of website navigation in order to produce the most efficient by experience possible, ideally at any rate.   A single user has control over online navigation and can therefore customize their browsing experience based on the needs of the moment and their personal preferences, both in terms of purchasing and browsing.

It is the task of the retailer with online interests to maximize customer satisfaction throughout this process.

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preview essay on Success of Two Modern Retailers Asda and Tesco
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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