According to Seo, Philips Jang and Kin (2012, p. 916-927), Hofstede has invented a theory through which a comparison can be made between employees on the basis of culture. Through this method, researchers can now evaluate the viability of conducting business between two culturally different firms belonging to different countries. He has given five basic categories under which this comparison can be made. Through an individual’ s character is very complicated and can vary with changing circumstances, but Hofstede has been able devise a theory through which such cultural comparison can be made and thus it greatly facilitates conducting businesses in different societies.
Moreover, Lu CS, Lai KH, Lun YH, Cheng TC. 916-927) add that how well employees will be able to work in conjunction with each other is of importance, which can be assessed through the help of this framework. It enables one to get cultural insight of the partner firm and also an employee if he has come from another culture. Knowing the cultural traits is very essential to strike a workable and congenial relationship for future business growth. Thesis of immense importance in today’ s times where global businesses are rapidly developing and expansion is taking place in every part of the world.
Western firms are entering the eastern markets and thus knowing the work culture and national culture is extremely important if they want to have healthy long-run relations. Important business negotiations may fail if such cultural knowledge is absent. Moreover, Piepenburg (2011) adds that if there is substantial differences in the culture a firm may decide not to venture into a particular country as there may be a lot of work differences and may foster bad cultural work environment which may produce negative results for the firm.
Thus such a framework places the businesses in a more competent position for their employees. Today international communication is very important for every business.
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