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Strategic use of Design-Thinking: Apple Corporation

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Strategic use of Design-Thinking This paper aims at examining how the design-thinking process can be used to foster innovation and create solutions for Apple Inc as the business grows in to the future. Apple Inc is one of the leading multinationals in the technology industry, known for its computer brands such as Macintosh Computers or simply the Mac and mobile phone brands including the iPhone among a host of other technological brands. The design thinking process entails the use of practical strategies that combine various elements such as empathy, rationality and creativity in order to match to requirements of customers.

This paper will therefore identify the various ways in which Apple Inc can create and sustain competitive advantage by using the strategic design thinking process to create business solutions that lead the organization in to the future. Strategic use of Design-Thinking Introduction Design thinking can be described as a cognitive process of developing practical improvements to organizational performance by combining rationality, empathy and creativity (Jones, 2008). Empathy refers to the process of understanding the context of a particular problem, creativity entails generating solutions and insights that can be useful in solving the problems while the element of rationality helps in analyzing the identified solutions and insights to determine if the fit the contexts of the problems.

Design thinking is quickly emerging as the best method for strategizing on developing the future of a business or an organization and is gradually replacing the scientific method or analytical thinking or as a strategic method (Jones, 2008). Strategic design thinking as a method is emerging as one of the most influential techniques in the management and design of several programs that are geared towards improving the management operations.

It is one of the most powerful tools for transforming the current operations of an organizations and creating strategies for future improvements in designs, programs, projects and business operations (Jones, 2008). Design thinking is solution focused or solution based and aims at producing practical and creative resolutions to emerging problems and improving future results of the organization’s operations (Kelly, 2006). Strategic design thinking starts with the goals or the objectives as opposed to starting with the problems. By focusing on both the present and the future aspects of the problem, all parameters of the issues at hand are explores simultaneously.

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