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Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis

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The paper tells that from the concept demarcated in the VRIN analysis, it can be said that in general MOHG requires exploring new avenues in its operational strategies as well as strengthening its prevailing strategies to maintain its valuable position amid its customers. It also needs to develop certain valuable resources which ought to be rare in order to maintain its competitive advantage. Proper utilization of valuable resources can significantly enable the company to select and implement exclusive strategies to leverage opportunities as well as neutralize threats. It can be revealed that strengths of MOHG lie in its provided services and affluent facilities which the Group provides to the customers coming from both national as well as international context.

Uniqueness in terms of location of the hotels of the Group is a crucial determinant of its strength. For instance, a hotel of the Group is situated in the region of Marina Centre that is close by to Marina Square Shopping Centre. The employees of the Group are committed to providing every possible facility to the customers in terms of food and lodging.

The valuable resources which the Group conceives are the services and commitments which the employees provide to its customers through serving superior quality of foods and accommodation facilities. The employees also focus on supplying quality products to the customers’ at best possible manner and at cheaper rates from its competitors. The Group is ingrained in corporate social responsibilities which can be taken as a valuable resource. Moreover, the Group also possesses sustainable growth through minimizing consumption of natural resources. The key objectives of the Group are to strengthen the performance in a competitive manner in every national and international market.

Being identified as the finest hotel group in luxury category in the world and consequently accomplishing an effective financial performance are amid the other major objectives of the Group which in turn facilitate it to leverage significant strengths. The other strengths of the Group lay in the performances and dedications depicted by the management group and employees through their services.

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preview essay on Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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