Nevertheless, this weakness can be minimized through business restructuring, whereby numerous professional managers in different departments of each store can be employed. This is in order to improve their management efficiency to cope with the increased span of control (Chapman, 2007). Moreover, this weakness can be minimized through a focus on recruiting personnel with skills for improving their flexibility in the market; thus, enable them to venture into markets in different countries. Wal-Mart has been criticized for their labor relation issues, whereby they do not have an association with any unions and this leads to a perception of mistreating their employees.
Therefore, the employees in this organization cannot negotiate with management on issues concerning work conditions or salaries. This can be considered a significant weakness since it is an indication that they are not socially responsible as far as their employees are concerned. Therefore, this creates a poor impression to some customers (Riley, 2012). Moreover, the organization has been accused of keeping part-time employees instead of full-time, thereby leading to a negative effect on their reputation. This weakness can be reduced by allowing their employees to join the labor unions in order to protect them from mistreatment by Company management (Kneer, 2009).
In this case, they can avoid being implicated in a problem related to employee mistreatment. On the other hand, the organization can focus on employing more full – time employees in order to eliminate the negative perception created by the members of the society. Wal-Mart has an opportunity to venture into future businesses through expansion of consumer markets in countries like India and China. It also has an opportunity to improve their perception since the American consumers are motivated by the cost, though this is changing significantly.
Therefore, the company can create a perception of establishing and promoting new ideas (Chapman, 2007).
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