High returns are expected on the present products and services that the company presents. What this means is that high return shall cater for a short to a medium-term strategic plan that aims at getting enough capital to run the company in the immediate term. Low cost is selected as one of the criteria to compete well against other major competitors. This is particularly important for products of the company that are displayed in other supermarkets, which have started producing their own brands. With low-cost criteria, chances are that customers will still prefer products from Eurofreeze to that from other competitors.
Based on the criteria and options given, the scoring matrix below is developed for a further selection of one of the options for Eurofreeze to build on. The selection of an option based on which the present strategic statement is being created is based on five major outlines. The first has to do with the statement of the major goal for Eurofreeze, which could be stated as an ambition of becoming the largest and highly patronized vegetable and fruit storage company in its sector of operation.
The selection is also based on the statement of the overall direction of the company, which deals with the medium to long term strategic direction of the company. In this regard, the overall direction of Eurofreeze could be stated as one that follows the organic growth principle. By the organic growth, reference is being made to the selection of a growth direct that frowns on options like mergers and acquisition but rather incorporates business growth through increases in total customer base and output per customer.
This leads up to the third outline, which is the statement of competitive bases for the company. As part of the option that will be selected, at last, there must be a consideration of a statement of competitive basis that looks at low cost. Furthermore, there is the statement of principal means, which the company would seek to use the energy-efficient storage systems; use of electronic commerce; and the constant sharing of cost.
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