The strategic position of an organization can be explained as the position in which an organization sees itself in the future, based on the fact that the environment is changing, and the logical realization of the position. This section covers tactics that FIFA uses to devise the position that it desires to be at in future and the developments that it foresees (CLIFFORD & APUZZO, 2015). It also elaborates more on the plans that FIFA has to realize the positioning to ensure that the organization continues and so as not come to an end due to various issues.
The section also addresses the organization’s legitimacy, position in the market and its relationship with the environment affecting its choice of industry and making it settle on that specific are of work or expand to other areas. FIFA has a strong trade name, giving it a good financial performance and hence making it the best in the sports and entertainment industry (MBA Skool-Study. This organization is quite huge, with members from more than two hundred countries. FIFA provides unique products to its customers and can charge high prices for them because they cannot be found elsewhere.
These products distinguish FIFA from its competitors. The economies of scale in the organization also are a great strength because due to its large size, there are cost advantages that decrease its costs of operation, and in the long run increasing FIFA’s profits (Managementparadise. The organization is also associated with top brands such as Coca-Cola, VISA, Emirates, Sony and Hyundai-Ka Motors, thus boosting its brand name (FIFA. Even after helping in making football popular, club football is becoming more popular as compared to international football.
FIFA has had quite a number of corruption allegations in the recent years (Telegraph. The organization fails to give an opportunity to lower ranked teams to play with the higher ranked ones. Research also shows that international friendlies are not given much importance, making this one of the greatest weakness of FIFA (Web. FIFA has a great opportunity of using the new technology available to help them in meeting the needs of the customers and providing them with quality services, an aspect that would help FIFA to build a barrier against its rivals.
There are opportunities in the international market to help FIFA expand its business,
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