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A Successful Marketing Plan for the Museum

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In order to establish a brand image, it is strongly suggested that the museum should establish a logo and advertising message. In order to promote the products and services to the target audiences, the management needs to follow the persuasive advertising. Advertisements can be given in newspapers and magazines. The museum can place ads in trade publications/tourism guidebooks in order to attract earning individuals. In order to effectively approach the target market, it is important to advertise on television on a regular basis. Another cost-effective technique is to send emails and promotional promos through Emails.

Another important approach is telemarketing. Direct mail is another option. Sales promotions such as coupons and contests are also important to be undertaken. It is also important that the museum should also take care of the past client experience for future business, school field trips, as well as walk-ins sine it is important to retain the old customer rather than attracting the new customers. In order to achieve a higher level of customer satisfaction is important for museum representatives to pay special attention to each and every visitor and should treat the customers in welcoming and friendly as well as helpful manner.

The advertisement campaign should include direct mailing, ads in magazines and newspapers, advertisements on the Internet and promotional emails. The products available in all the museums are unique and the museums have the cutting edge of product differentiation over their competitors as the British Museum has on its competitors. But this advantage can only be used effectively through an effective marketing campaign. Marketing plays an important role in undertaking the transaction between the audience and the museum, sales manifests (or closes) the transaction.

Advertising is crucial in effectively undertaking a promotional campaign for a museum. “ In the case of the British Museum stress should be given to the sales improvements can also be realised in the gift shop, at the membership desk, and when anyone calls the museum for information. All of these are sales opportunities.

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