This paper illustrates that different techniques of strategic intervention are aimed towards the improvement of organizational performance and effectiveness through various actions, events, and activities. The most important techniques of organizational strategic intervention are merger and acquisition, cultural change and innovation. The merger and acquisition technique assist the organization to utilize the resources and capabilities of another organization for the improvement of their products and services. This technique also assists an organization to create a strong position in the market by diversifying their products and services. It helps an organization to broaden their customer database and serve their demands in a better manner.
A partnership of Nokia with Microsoft has improved their global reputation. Their merge with the technology giant has assisted them to restructure their product and services as per the current market trends. The creativity and innovation intervention is essential for Nokia as they are lagging behind in terms of the development of smartphone applications as per the customer preferences. Nokia is facing huge competition by other telecom companies such as Apple, Samsung, and HTC in terms of the software and mobile application development.
The management of the organization needs to focus on the innovation and creativity in terms of strategic intervention to revive their market position. The cultural change of any organization involves the change in the work pattern and employee relationship. To implement a global strategy, an organization needs to focus on the required changes in the work culture. The current market condition of Nokia has also revealed the poor work culture of the organization. Their leadership and employee management procedure are not very well developed. Various bureaucratic activities and office politics are restricting the innovative ideas of employees.
Therefore, the change management of the organization needs to focus on the cultural restructuring of the organization to ensure healthy work patterns and employee relationships. It will also assist the organization to increase their productivity.
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