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Strategic Analysis of Mark & Spencer Company

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On the market trends of M& S, it is notable that there was minimal economic growth in the U. K. during 2012 and 2013. There was a GDP augmentation of only 0.3% in 2012 (M& S). Rates of vacancy remained substantial, and throughout the year there were a significant number of retailers that vacated from the business. Increasing petrol prices and energy costs squeezed household budgets significantly. Random weather affected shopping styles of M& S customers when the U. K. experienced March as the wettest month of the season. The resultant footfall decline of 3.7% caused M& S to fight hard with its competitors to earn consumer preference (M& S).

M& S engaged in increased promotional activities on the streets to promote their business. There were remarkable events of national celebration during the year when the Olympic Games and the Diamond Jubilee that heaved the mood of people. This factor, however, was short-lived and could not translate into increased retail sales for M& S. Consumers mostly to transcend economic waters, and this boosted their confidence. High profile administrations and the hazard of the recession meant that their confidence lurked low (Jackson 2002).

The issues of wellbeing, health, and trust on the part of customers were notably effective in M& S sales. Based on key competencies and distinctive capabilities, M& S experiences a competitive edge in the retail market. One of its distinctive capabilities is architecture. Considering the architecture, M& S possesses numerous designs that fit in the competitive market and those that appeal to its customers and demands of emergent groups. It produces stylish, fashionable, and trendy apparel designs that emerge as the company’ s sub-brands. With a healthy relationship between clients, manufacturers, and designers, M& S collaborates with those organizations to innovate and deliver fashion-driven merchandise for all consumers (Collis 2008). M& S already has a healthy reputation in the market and knowledge-based merit.

It's brand awareness is diverse and appeals to all populace with regard to its customization ability that drives it to seek customer satisfaction.    

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