This paper illustrates that thestandardizationstrategyenvisagesthat a multinational companyventuring into theinternationalmarket is going to selltheexactidenticalproductorserviceittrades in its domesticmarket. Theforemostobjectiveforthecompany’ s standardization is hence to minimizethe operational costs by theeconomies of scaleapproach. Theprogression could be on theentireproductionchainengrossingspecificdivision of themarketingblend like thedesignandthe packaging of products as well as distributionadvancement. On another hand, theadaptationstrategyinvolvesthetransformation of thecompany’ s operationswhileventuring into new global markets.
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