Distribution canals of the software are mainly through the normal way as well as through reduction dealers. This is mainly because various segments are pertaining in the software company. These segments consisting of people have various preferences for purchasing the products. All the three firms used these two channels for distributing the products. This chart helps to understand the type of products chosen by each of this segment. Also, the way each of this segments become similar or dissimilar is also considered. Competitor’ s analysis helps to understand and estimate the donation of each of the other three competitors.
Also, it helps to understand and examine the precedent approach as well as possible changes. So, it will help to assess the position and target sections of the software company. “ It has become practically impossible to keep track of the total games market by “ top-down” estimates, traditionally based on retail sales or turnover of large players. To be able to include key parts of the market such as second-hand trade, digital distribution and online spending, the data in the Newzoo Games Market Report is based on a “ bottom-up” approach, asking consumers directly. ” (Newzoo games market report/key platform and business models, 2009).
The marketing mix plays an important part in the marketing game plan. “ The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. ” (Marketing mix: What is marketing mix, 2010). The marketing mix in the marketing plan is critical to the marketing game plan. “ a marketing plan will act as your game plan to make more money or save money than previous marketing efforts for the company. ” (Parmelee 2000, p.
Target segments to serve “ the marketing plan identifies the target market for the firm’ s products. ” (Kurtz, Mackenzie & Snow 2009, p. Target markets can be easily determined by the industry segment and size. “ software‘ s sales plan is based on the company’ s understanding of the market place. ”
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