Social media sites include YouTube, DailyMotion, Facebook, Twitter, Digg, HubPages and many more. These sites provide a platform for people to interact and communicate with each other from around the globe on similar interests. The usage of social media websites varies from person to person. Some people use social media websites as a source of fun while some use these sites as a source for networking and making social contacts. Organizations and enterprises use social media websites as a medium for viral marketing, creating awareness and attracting more customers in a cost-effective method.
These websites are important for the growth of any business. These sites enable organizations to interact directly with people from around the world. These websites serve different purposes for different people and organizations. Social media websites can help a business to make its position strong on the search engine ranking. Organizations prefer social media marketing as an integral part of their online marketing. Organizations can get a chance to drive more traffic to their websites by getting inbound links from these websites. Search engines recognize inbound links. Similarly, websites with a higher number of inbound links get on the higher rankings.
For Example, when organizations share their information on different social media; fans and followers tend to share them with their networks and share content automatically goes viral. Visibility on social media has a direct impact on search engine rankings and it is always good to have better search engine rankings for organizations. This strategy enables organizations to target their potential customers and to maximize their profits. Social media websites include YouTube, Orkut, Hi5, LinkedIn, MySpace, Delicious, Flickr, Google+, StumbleUpon and many more.
Facebook and Twitter are one of the most well-known sites, while Orkut and Hi5 are the least known. Facebook is one of the most famous social media platforms, which enable its users to install different applications to personalize their profiles and allow different kinds of user customization. Users are informed of the activities of other people in their network through a notification. Facebook provides ease in communication and interaction with other users. It is a user-friendly website. It also provides easy access through mobile phones.
Users can join any group, community page, hold events or can participate in different contests without any hassle.
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