Facebook Pixel Code

Sexual Content in Marketing

This is a preview of the 20-page document
Read full text

Researchers attempted to elucidate the sexual content portrayed in advertisements and showed that it would sexually appeal to the general public by adopting a Nomothetic4 approach from the former idiographic foundations. Whilst introducing sexual content from a historically comparative view, dismembering sexual content into various forms, such as; nudity, sexual behavior, contextual effects, sexual referents, and symbolism. This retrospective data confers ideas that marketing industries are increasingly trying to imbue consumers directly; by increasing the level of eroticism in their ads. They are also trying to reach this potential by varying their sexually oriented methods that facilitate their intrusion in the consumer’ s life.

Erotic visual representations of people have been increasing (Soley & Kurzbard, 1986) whilst earning the connotation of being the main protagonist towards the perpetration of sexual content in advertisements (Gould, 1994). Sexual visual depictions are a common measure of sexual content since they also account for sexual content to carry-out cross-cultural studies (Biswas, Olsen, & Carlet, 1992; Cheng, 1997). Recent analyses of the respondents’ identification of sex in advertisements showed that they overwhelmingly described as visual aspects of ads (Reichert & Ramirez, 2000).

The research has demonstrated that sexuality in ads has employed clothing as a function of sexual content (Alexander & Judd, 1978; Ford & La Tour, 1993; Jones, Stanaland & Gelb, 1998; Kerin, Lundstrom & Sciglimpaglia, 1979; Peterson & Kerin, 1977; Simpson, Horton & Brown, 1996; Smith, Haugtvedt, Jadrich & Anton, 1995; Steadman, 1969). Clothing of sexual content is perceived when women are dressed with few-clothing. It was as high as 40% as measured in magazine advertisements in 1993 (Reichert, Lambiase, Morgan, Carstarphen, & Zavoina, 1999). Clothing is further categorized as demure, suggestive, partially clad, and nude (Soley & Reid, 1988).    

This is a preview of the 20-page document
Open full text
Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Finance & Accounting, Business
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Management, Macro & Microeconomics
Hire a Writer
preview essay on Sexual Content in Marketing
  • Pages: 20 (5000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us