Some associations are created through a variety of ways such as sponsorship specifically fit targeted events, choice of imagery used in promotional materials and responses to public criticisms. It is expected that a great deal of evidence will be available to prove big tobacco companies have used classic propaganda techniques. The method to be used for the present study is an examination of the available literature regarding propaganda, its common uses and its effectiveness is shaping opinion. A great deal of study has been conducted to define and illustrate the practices of propaganda as well as to outline the potential risks propaganda introduces into society as it serves to sway public opinion.
These studies will be applied to the available documentation regarding how big tobacco companies have approached the promotional efforts of their products in a variety of ways to meet with changing pressures in the marketplace up to the present day. The objectives of this study are to identify the ways in which propaganda is used to influence public opinion regarding a particular issue or product such as smoking or cigarettes.
In identifying this term and its uses, potential dangers will be examined and applied as the study looks into the practices of big tobacco companies throughout recent history. This will include looking at the various ways that big tobacco companies have promoted their products both as an unregulated market and as a product under strong advisement as medical consequences became more evident. How the industry has responded to legislation and more direct oppositional promotions also help to illuminate their tendency toward propagandist practices. To achieve the objectives of this study, the first chapter will strive to develop an understanding of the term ‘ propaganda’ as it is officially defined and as it is put into practice.
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