The erroneous premise is a serious error of judgment and is often committed by non-professional researchers who should know better or at least read up on how good and professional research work is done before embarking on a project. Another important point is that the purpose of the research should always be made clear at the very outset. Again though the purpose of the research has been clearly stated by the security manager, the usefulness is limited because the report has been constructed using the very limited premise of finding out the reasons behind shoplifting at the particular store where the security manager is himself working.
He is not concerned about the general or psychological or social reasons why shoplifting occurs. He has completely localized the scope of the report and therefore limited its usefulness. Choice of Research Methods: Another very important part of the research process is determining the choice of research methods. This decision would depend to a very large extent on whether the type of research is qualitative or quantitative. For qualitative research, we would use research instruments like rating scales and interviews.
For quantitative research, we would use research instruments like opinion surveys and questionnaires. It all depends on the nature and purpose of the research. Data Reliability and Validity: Another point that should be obvious is that the value of a research report is only as good as the accuracy and reliability of the facts collected and presented. The research writer must not only know how to properly collect and organize the facts and data but also how to analyze and present the results of the findings so that the assertions he is making are proved without a doubt.
Data reliability and validity is strengthened when it can be proved that two different researchers using the same methods of data collection and analysis are likely to arrive at the same or very similar results (Bell, 2007). The function of the data is that it should corroborate the research findings or results. Are the Conclusions Logical and Follow the Methods Used?
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