My core strengths lie in building and managing effective teams, Brand Management, Marketing Strategy and Research, Key Account Management, Sales Operations and Negotiations. With the three years and a couple initiatives later, I am ready to leave behind the MNC management experience and take on a more challenging and strategic marketing role in private practice as a branding guru in my own consultancy firm the Middle East. However, up until this point in my profession, my work experience has been more-focused on managerial, Marketing and Sales. To become well versed in my dream field of branding and also become more marketable in the same field, I need to entirely round out my experience and become highly versed in other fields that given more meaning to my dream field of branding and some of these areas will include communications practices, such as social media and digital and public relations.
I searched online for a graduate program that would not only expand my horizon, but also shape me into the kind of entrepreneur that constructively challenges the status quo. Branding program at the School of Visual Arts in New York is just the right fit.
There are many reasons that made me choose not only this course but the university as well. In terms of the University, I have been encouraged by the type of graduates who have passed through the School of Visual Arts New York. It is on this premise that I was eager to share in this experience. In terms of the graduate course, the MSc Branding degree is actually offered on full time basis in less than 12 month.
Since I have been working in marketing and management fields, I realized that one of the things that create the difference between the best and worst is not just work experience but also the skill set that can be employed to deliver on the unbeatable customer experience. Therefore, this course as designed will help enhance skill set as I prepare to venture in private practice. Furthermore, whilst featuring specialist branding modules, an understanding as well as appreciation of other functions of business within organizations is as well developed in the course of this programme which is valuable me.
Furthermore, the programme hones students for a range of general management, marketing and branding roles in both the public and private sector.
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