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Sales and Marketing

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Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street.   Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. The Katoomba restaurant is well known for its mouth-watering dishes. The entire staff of Katoomba Street is well trained and equipped with extensive knowledge of each bottle on the beverage menu. This offers the restaurant an upper edge as it reassures that its clients receive exceptional services from the entire staff. As a small restaurant, Katoomba street café is an ideal location for intimate dinners.

The awesome support of the waiters coupled with Blue Mountains view, nice ambiance, and the tasty, innovative menu makes lovers relax and enjoy their romance.   Weakness  Overpriced foods and snacks, with two burgers, wedges & a toastie, one is bound to pay a hefty $57.  The poor Service-The waitress is slow in serving the clients the food and snacks that the clients have ordered for. Limited hours of operation-The street café is operational between 9:30 am till 5:00 pm. It is bound to lose a lot of clients who go to work in the morning and may prefer to take breakfast from the hotel.

On the other hand, the street café lose its portfolio of clients primarily the busy professionals and bachelors who are not fond of cooking at night(Trip Advisor). Poor Brand Engagement-The street café lacks a social media presence where they can sell the experience to their respective customers. The best street cafes sell not only snacks but also experiences. For numerous clients, it is a facet of dining out since it allows them to share their experiences with their online communities.

Leeflang et al. , note that by motivating the customer experience, it is bound to improve the client experience it provides to the clients. Moreover, any client who is prepared to capture a photo of their meal and distribute it to followers online is a prospective brand promoter.

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