However, the moment when large companies such as Coca-Cola, Pepsi Cola, and Marlboro decided to buy this kind of entertainment and turn it into a commercial sport has changed the situation dramatically. As a consequence, the symbolism of clothing also receives new forms in the story. If the first part of the story informs the reader about the traditional set of clothes for the traditional rodeo participants, the second part gives one the opportunity to see significant changes in the clothing of the rodeo players that symbolizes a sharp departure from traditions and acceptance of commercial politics.
Becoming a commercial show, rodeo determines the appearance of "some guy in a bankers suit, " who "runs the rodeo now" (n. p.). The focus on the development of the popularity of the show among the wide public leads to the fact that the participants’ clothes become the element of a commercial promotion of the rodeo. In an effort to attract the viewers attention, the host of the show starts wearing "a pinky ring and a digital watch. " In turn, following this logic, the players should "ride around dressed up like Mickey Mouse, Pluto, crap like that. " In other words, the main task is to contribute to the maximum promotion of rodeo as a commercial sport.
If before rodeo was presented as a kind of national entertainment and it “wasnt worth no money to nobody”, now rodeo is primarily a way to earn money and get popularity (n. p.). The woman’s adherence to traditional rodeo determines her surprise and bewilderment for those innovations that characterize the stage of commercialization of the rodeo. For this reason, she does not understand the validity of the appearance of the clowns who she sees only as astronauts.
Their clothes full of different "pinstripes" and other accessories also seems strange for Big Eight, because traditionally the rodeo had nothing of this. The negative perception of the clothing is determined by the fact that for the Big Eight, it does no have any useful function but rather the contrary, since the women saw that the clown’s costume made the horse fear and as a result, the rider got squashed. One might argue that the fact that the rodeo has turned into a commercial sport should be evaluated positively because financial capacity allowed rodeo and its players to get wide popularity and huge acceptance among the audience.
In particular, television has become one of the ways that have made the rodeo one of the most famous and popular shows among a wide audience.
Please type your essay title, choose your document type, enter your email and we send you essay samples