Further, access to the sources of organic foods such as the supermarkets and the farmers markets has also been argued as a factor responsible for a higher consumption of fast foods, at the expense of home-cooked meals (Bittman, 662). The additional factor that has been argued in favor of the fast foods is the lack of requisite cooking skills. However, the truth is that the engineering behind the processed foods, coupled with the manufacturers enticing promotions have caused the Americans to get literary addicted to the fast foods, even when the home-cooked alternative is still cheaper and better (Bittman, 662).
Logos is an element that has been applied effectively in this article, owing to the fact that the article gives a logic and consistent argument against the popularity of fast foods over the home-cooked foods. The article has effectively managed to show that a combination of different ingredients can produce home cooked meals that are cheaper than the fast foods. The argument creates a logical appeal, since there is a direct computation of a meal for four that would cost $28 at McDonalds and an equally dietary valued meal that is cooked at home cost between $9 and $14 (Bittman, 660).
The authority aspect is also well represented in the article, owing to the fact that the writer of the article is currently a professional journalism specializing solely on home cooking. This simply gives the writer the authority deserved in speaking on this subject, having specialized in matters that deal with home cooking, which allows him the vast knowledge in the finer details such as the cost of ingredients and the time required to prepare a meal at home (Bittman, 663).
Emotional appeal has been achieved by the writer, through touching on the subject of the relationship between the fast foods consumption and the overweight problem, which is a sensitive issue in the modern American society (Zinczenko, Noll and Metz, n.p. ). Such argument captures the emotions of the audience in such a way that the audience becomes persuaded to adapt the home-cooking alternative, which is not associated much with the overweight problem. A major rhetoric fallacy applied in the article is the argument to the effect that processed foods trigger “addition-like neuro-addictive responses”, which then means that the more we eat, the more we need to fulfill the pleasure desirable in the brain (Bittman, 662).
While the argument that fast foods and processed foods have a certain level of addictive effect on the consumers might be true, it is farfetched to argue that generally the more fast food we consume the more we need due to a brain chemical process that has not been adequately backed by scientific evidence.
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