To apply these to Burgess’ use of Nadsat as a literary device and to determine which of these techniques he employs as an author, for an author’ s communication is in many ways no different than an orator and valid under the analysis of rhetoric, the question can be viewed from the position of the character and from the position of the author. In the first example, Alex’ s use of Nadsat creates for the reader the same that it creates in the character, namely a sense of admiration for the character of Alex, despite its murderous base, because of the language that he uses.
This language, the argot slang of a futuristic underworld, makes his actions seem “ cool” in the way new ideas are introduced through mass-media in pop culture. As a rhetorical device employed by the character, Alex uses a type of pathos in his slang as a rhetorical device, in a manner that connects him with readers through shared emotion and feeling. He becomes a sympathetic character also as Burgess portrays him as suffering in a distinctly modern way in a type of unconsciousness to identity, yet in positioning Alex as an anti-hero Burgess uses the rhetorical technique of ethos as he as an author seeks to bond with the audience over a shared value, namely the opposition to violence, totalitarianism, and fascism.
Burgess’ use of language through Nadsat makes Alex as a character more “ other” to the reader. In highlighting Alex’ s otherness through rhetorical devices, Burgess creates a common ethos with his audience. That is his goal in one manner when deploying this as a literary device in the construction of the novel.
In terms of the novel itself, it can be viewed as a type of speaking to the assembly, though the crowd is the dispersed readership, and at the same time a rhetorical work because in its themes there is actually an advocacy to do the opposite of the anti-hero presented by Burgess as a message to society at large. Also fundamental to our concept of Rhetoric is the work commonly attributed to Cicero which modern scholars dispute, namely the Latin text Rhetorica ad Herenniu.
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