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Analysis of Retail Marketing Nuances Based on Woolworths Group plc Example

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Attracting the customer towards the goods and services is an important aspect of the retailing business. The presentation method selected as a part of marketing the product should adequately describe the product explaining its use and providing all relevant information like pricing, product options, price discounts etc. In the case of a TV set, I explain the features and advancements available in the particular type of model. What I found that customer is more interested in the number of channels, tuning sensitivity, compatibility with DVD players, VCD players, the flatness of screen, automatic light adjustment of the screen etc.

Moreover, the customer also desired to have price comparisons with other brands and superstores. Reach out to the customer: Selling a TV set is no big deal, but retaining the customer for future deals is more crucial. This will happen if we can offer the customer good after-sales service. I found that customers were curious to know as to how the TV will be delivered and installed at their homes and will there be additional charges for this service? On my assurances that there’ ll be no additional financial burden on the customer, they used to take a sigh of relief.

The interest and accessibility of customers must always be at the back of our mind while trying to sell the product. Effective and efficient customer service holds the key to increasing sales. For this very reason, it is of utmost importance that the store must provide good after sales services and the store must be available for visits/ purchases when the customer has the time. For this reason, the concept of 24 X 7 has arrived. Gather and analyze feedback from customers: Understanding the needs of customers, analyzing them and then devising strategies accordingly helps in creating utility products for the customers.

For a customer on the lookout for a new reliable TV set, it always helps in first requesting him to specify his preferences and thereafter I’ ll show him the appropriate company/ model.  

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