The marketing and decision making within the departments entail an elemental factor of development for the evaluator of the business engagement presented. In view of the trends within the handset industry, it is essential to reflect accordingly on various levels of engagements to develop strategic processes for the success of the department; thus, the entire context of this dissertation. Notably, the marketing process entails a configuration of the product to the customers and potential markets to promote the products accordingly (Blythe & Megicks 2010). Therefore, theories entail a useful tool in the propagation of the marketing structures within the department to foster the success of the department in engaging the customers and expanded markets (Thomas, Housden & Thomas 2011).
The two applicable theories in this context will entail the product life cycle approach and Ansoff’ s theory. The product life cycle as a strategic approach to the department in marketing and logistics entails understating the various stages of the product life. The logistic approach to the lifecycle of the product entails the various elemental stages of introduction, growth, maturity, and decline of the product.
In these stages, the marketing and logistics management ought to understand the introduction of the product into the market, the process through its growth and eventual maturity within thin the customer reception platforms. Additionally, the department ought to understand the factors of addressing the procedural decline of the product. The lifecycle also will incorporate the elements of the understanding the aspects of technology as affect the aspects of product penetration in the market. Innovative areas continue to evolve vastly, affecting the procedures of development for the various positions of the product in the lifecycle curve.
Further, the factor of consideration in the lifecycle also entails the maturity state of the product as perceived in the market by the customers.
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