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Relationship with Customers and Suppliers of Kellogg

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The investment lays the groundwork for continued, sustainable and dependable performance now and well into the future. ” It is believed that Kellogg’ s vendor participation in success is 50:50 and vendors contributed handsomely to the success story of Kellogs, and their contribution has been very important for the present state of this enterprise.   Besides, there have also been instances of a strategic partnership with raw cereal producers, flavoring companies and other vendors and suppliers. Coming next to customers, they are the core of business and are responsible for its growth and development over the years of its eventful history.

The sales figures for 2009 stands at $12.6 Billion, and profits stood at $2001 million, during 2009, as compared to just $1953 million during 2008, an increase of nearly 3% over the earlier year. 2010). The fact that even in these troubled economic times, Kellogg’ s has been able to register good profits and pay consistent dividends to its stakeholders speaks volumes about the consistent and growing relationship with its band of shareholders. Kellogg’ s list of satisfied and loyal customers, not only in the United States, where it has its principal offices but also in other countries of the globe where it has business interests.

“ Our Company has a century-long tradition of corporate responsibility, dating back to our founder, W. We know that our customers, consumers, employees, share­ owners and other stakeholders want us to be successful in business terms while also being responsible to environment and society. Our Company is committed to achieving both. ” (“ Corporate Responsibility, ” 2010). It is very important from the point of view that Kellogg’ s, which is now operating in 160 countries, is also able to reach out to more customers and clients, not only in the US but worldwide.

Standing testimony to this has been the fact that during 2010, the rise in sales in first quarter, as compared to the same period during 2009 has been around 5%, ($3169 to $ 3318 million)which is quite evident from the table shown below.    

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