The architectural design proposal that we made to Sony is not left out in this matter thus triggering the challenges that we encountered during our project. To begin with, issues centered on the marketing agents’ responsibilities both to one another and to the target market, in terms of maintaining privacy and confidentiality bred a significant deal of concern. According to Watson (2007), maintaining confidentiality and privacy is central to a good relationship between the target market and Sony’s marketing department, given that maintaining client trust is critical to a successful marketing adventure.
To address this concern, the group deemed it best to develop well-written policies to protect user confidentiality and privacy. Responsibilities focused on co-workers included the following: to set up and maintain a relationship of trust, respect, collaboration and confidentiality in addition to exercising care when expressing views pertaining to the professional conducts and personal virtues of co-workers. The proposals by team members pointed to the idea that social media commands that Sony’s marketing agents acknowledge the difference between professional and personal boundaries. Simply put, individuals reading a post related to a given electronic product should see the message as a statement from a marketing agent, and not an individual. Medel et al.
(2012) identify Facebook as one of the social media platforms affected by privacy issues. A recent report by Carter & Levy (2012) revealed that a bundle of researchers gain access to everyone’s Facebook post, yet Facebook content is founded on what the individual users deem private. Such news would undoubtedly be scary to Sony’s target clients. However, the team felt that the target end-users would not need to worry considering that Facebook already has privacy policies that govern information sharing.
More specifically, Sony would need to assure end-users that Facebook, alongside other social media platforms, would not issue personally identifiable information save for instances where end-users have consented to such provisions. In the cloud arena, the team’s attention was drawn too loss of control of data that is common place when leveraging cloud utilities. In this context, Sony could have some of its data under the control of whatever service provider it will choose on. This state of operation arguably increases the risk of
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