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Business Plan of The Centennial-Realtors Real Estate Agency

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A limited partnership is the most common form of investing in real estate, the Centennial Realtors find that it is convenient and most appropriate for the business because the general partners can find property, organize and promote the partnership and also invite people to invest money as limited partners. The company will start its initial procedures and legal steps with the available capital sum of $ 25,000 and at the same time it will look for further investments from the limited partners. The company will offer comprehensive real estate services including mortgage and title services to the customers.

Counseling and legal advice services will be provided so that customers will be able to solve legal and other issues that arise out of property transactions. The Centennial-Realtors plans to enter into the market with a vision to continuously offer outstanding real estate services in a way that customers find it unique and satisfy their varying needs. The other objectives include: Set specific policies regarding major aspects of business and its success, including the plan to achieve maximum customer satisfaction so that the business will be able to maintain a long-term relationship with its customers.

Discover market segment which is poorly served by the present real estate businesses, it is to say, to follow a co-operative strategy instead of competitive strategy. A market research must be carried out so that potential opportunities for real estate business can be discovered. With a mission of providing outstanding real estate services, The Centennial-Realtors plans to achieve customer satisfaction and thus to generate reasonable profits in the first year itself. Due to the increased expenses for advertising and initial start-up and fixed expenses, the company will not be able to generate high profit in the first year.

But, the company’ s emphasis on identifying and discovering the hidden opportunities of the real estate market and thus by focusing on the new segments will enable the company to earn potential gross profits in the next years.  

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