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Qualitative research report

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Observation method of collecting qualitative data is a time taking procedure that aids the researcher to analyze the behavior and response of the individual public and draw an inference by monitoring the change in the attitude related to the research objective. A the process involves observing the changing behavior for a longer period of time, ntifying written description, vdeo referencing and photographic evidences are used by the researchers for the future purpose of qualitative data analysis (Gill, Sewart, Teasure & Chadwick, 2008). Ation research is a collaborative approach for qualitative data in which the researchers actively engage into planned intervention in order to carry out in-depth research on the agenda in concern.

Proper analysis of the qualitative data obtained from such approach results in improving the outcome. Te approach is based on FMA the criteria in which framework of ideas are constructed (F), qalitative methodology is applied (M) and finally, rsearch is done on the area of concern (A), o the ground of collated qualitative data (Gill, Sewart, Teasure & Chadwick, 2008). I-depth interview is a technique for qualitative research which involves recording explicit interviews of a relatively small number of respondents in order to explore their intrinsic outlook regarding the research objective (Ratcliff, 2014).

Rnning an in-depth interview involves the following steps. Frst, te researcher should plan and prepare the list of potential stakeholders who can prove to be the source of quality information. Ten the interview protocols and required instructions should be developed. I the next step, te interview should be conducted in order to derive qualitative data from the respondents. I this regard, te should keep in mind that interviewer should comply the interview session with the selected group of stakeholder in such a manner that serve the purpose of conducting in-depth interview.

Fnally, te accumulated qualitative data is transcribed and analyzed by the researcher. Acordingly, te research findings are framed in report style and published for obtaining feedback on the research report (Boyce & Neale, 2014). Vrious techniques are used for conducting an in-depth interview among which face-to-face interview is considered to be the best way to acquire data for in-depth analysis. this type of interview, aong with the. ..

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preview essay on Qualitative research report
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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