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Public Relations in media and cultural contexts

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This research poses the question, how is the social media influencing the role of sales persons during their discharge of duties? The author of this discourse hypothesizes that the social media is developing into a standard element of role played by experts in the sales industry. Methodology The author puts into use secondary and primary research to assess the influence of the social media on the role of sales persons in the sales sector while discharging their common duties. Evaluation and analysis of gathered information using both quantitative and qualitative techniques come into perspective while getting information compiled in this discourse.

The secondary research technique was effective in helping in the designing and development of the problem statement in this research. Furthermore, it played a significant role in isolating elements of the social media within the levels of sales important for examination. A literature review of journals, articles, textbooks by people on the same topic formed part of the secondary method of study applied in compiling information in this discourse (Misa, 2003, 151). Among analyzed information was the influence of the social media, current state, and future state of the work of sales persons in the sales industry.

Evaluation of secondary research resulted in the formulation of the primary research and in the process developed questions that strengthened the problem statement. One-on-one interviews as well as a general survey among sales persons in the sales sector entailed the primary research applied in this study. The researcher and his assistants distributed research questions on Survey Monkey receiving responses from different practitioner in the communication as well as public relations. The study covered among other things comprehension of the social media, personal involvement with social media, professional engagement with social media, as well clear understanding of the importance of the social media.

Improvements of sales by the social media using the public relations theory Description of the Public Relations Theory The discipline of public relations continues to advance and this moves it away from the traditional perspectives of research. Traditionally, the research centered on campaigns, promotional activities, publication of messages, as well as the influence of the mass media on consumers. Various scholars offer bases for the entire process of re-conceptualization of public relations.

This entails the management of the aspects of communication within different institutions and the public’s.

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