People value “ me and mine” that means they wish to see themselves – as well as other people and groups they like – in a positive light. It makes people collect and remember information in the support of this positive motivation, and neglect or simply miss information that proves the opposite (Smith and Mackie, 1995). Depth principle means that usually, people do not put much effort into dealing with information unless especially motivated. In this case, they will process information at depth (Smith and Mackie, 1995). The social construction of reality is another fundamental principle of social psychology.
Each individual’ s vision of reality is a complex construction consisting of cognitive, affective, and social components, i. any perception is a complex process, not a simple mental act. And finally, the pervasiveness of social influence is an irrefrangible axiom of social psychology. Allport’ s definition of this science quoted above contains a very good explanation of this principle: “ … the thought, feeling, and behavior of individuals are influenced by the actual, imagined, or implied the presence of others". As a rule, people do not recognize this influence (Franzoi, 1996).
Each of these principles can help management deal more successfully with many aspects of the employee relations practice. Motivation is a driving force of human behavior but often it is very difficult to distinguish real motives of some or other behavior. The motivational principles of social psychology identify major sources of human motivation, which can be helpful in several ways. Knowledge of these principles facilitates identification of causes of any behavior that in its turn allows fast and effective influencing it. Providing stuff with effective motivation is perhaps one of the most difficult tasks for managers.
Money incentives often seem to be the only alternative that effectively motivates people. However, knowledge of the motivational principles will allow choosing more rational and effective motivating people: people get pleasure from feeling competent and this feeling is usually the best reward.
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