Section six concludes the report and makes recommendations. The main services offered by the company include management of council homes, rent collection as well as repair and maintenance of these homes (Hackney Homes, 2011a). Community service is the main aim of this organization. According to Collins and Porras (1996), the mission statement of a company gives its important ideology and visionary components. The three major components of the mission statement are generally identified as the committed core values, core purpose and the visionary goals to be followed by the firm to fulfil its mission. The mission of the organization is to ensure the delivery of homes to people which are excellent, accessible and high quality homes (Hackney Homes, 2011b). It works as an agent which manages the Hackney Council.
It was formed in 2006 as a subsidiary of Hackney Council and is formed as an Arms Length Management Organization called ALMO (Hackney Homes, 2011b). Based on the mission statement, the main objectives of the company include provision of services which are excellent and accessible, delivery of modern homes, sound management of homes and neighbourhood improvement.
The main values of the organization include service, honesty, achievement, respect and pride (Hackney Homes, 2011b). According to Coulter (2005), there are both specific environment, like customers, competitors, suppliers etc which influence directly the company’s strategic decision and general environment like political, economic, social and technological sectors that indirectly affect the company’s strategic decisions. The specific environment factors affecting a company’s strategic decisions are analyzed based on the model of the five competitive forces by Porter (1980). Porter’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organization’s external environment.
This model includes the analysis of determinants of the intensity of competition and profitability of the industry like bargaining power of buyers, bargaining power of suppliers, threat of entry of new competitors, threat of substitutes and competitive rivalry (Pavlicek, 2008). However, the main criticisms against the Porter’s models are their focus on only profitability and survival and the assumptions of classic perfect market, simple and static market structures and competitive markets which disables to capture the
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