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Samsung Smart Phones Patent Strategy in the Increasingly Competitive Smart Phone Industry

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By analyzing the patent war between Samsung and Apple we can see two phone-makers that are suing each other in dozens of cases worldwide. Most patent issues have come off by infringing design and technology. At the center of these disputes that have started in April 2011, Apple’ s allegation is that Samsung had infringed its SmartPhone model. After grappling with each other through a series of cases of infringement suits, involving billions of dollars in damage claims, there still remains the question of which company has really violated the norms. Thus, there is an urgent need to rethink Samsung’ s strategies to ensure that their designs are not copied by others and also they do not erroneously imitate others.

According to Kevin Restivo, senior research analyst with IDC's, "The high-growth smartphone market, though dominated by Samsung and Apple, still present’ s ample opportunities for challengers"(Strong Demand for Smartphone and Heated Vendor Competition Characterize the Worldwide mobile phone at the End of 2012, 2013). While reading through this line it is rightly emphasized that the market is still more to be exploited.

So each and every SmartPhone player must need a cohesive and rigid patent strategy to protect their exclusive rights and to excel in the markets. We proposed to undertake research on the need for an exclusive screening strategy on patent development. The research would also emphasis the steps that are essential to protect patent security. The following sections of this Memo included the proposed tasks, schedules, proposed budget for the research and references that are cited. Proposed TasksWith your approval and consent, we will perform the following task to determine patent-related core issues and the need for stringent strategy by which Samsung can resolve the patent-related issue with Apple and other competing Smart Phone products that available in the industry.    

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