The show itself is a sampling as it measures and strategically identifies who the market is for each contestant. Once the customer base for the contestant is identified, then the artist has insight as to the preference and likes of the customer base and then attempts to package the singer to fit into that genre. The visual design of the product goes hand-in-hand with the retail distribution of the product. The best way to advertise the product is considered here. Should the internet be blitz, or television and billboard ads? Here, the product is introduced to the market and the product has to gain acceptance by the people in order to create a customer base.
Although samplings had been done to gauge the acceptance by the people, the variables will now come into play and which can skew anticipated results. Once a product packaging design is introduced into the market, if the product is embraced by the people then the product may develop staying power. For instance, Nike swoosh is a symbol that has gained a loyal customer base.
Nike customers pay upwards of $200 to wear the infamous shoes and apparel that contain the symbol. Although product packaging entails artistic expression and derivatives of measurable data, sometimes the designer misses the mark. Misinterpretations of trend demands can cause the package to kill the product. For instance, a juice maker made a grave mistake when they packaged their juice products in bottles that were shaped like liquor bottles. The concept may have worked if juice were for adults only, however, juice has no age limits and it stirred great controversy from concerned parents. Sometimes, the trend is too heavily measured and it suppresses individuality and growth.
This can be applied to new artists that emerge in the music industry that has been tailored made to fit into the trend of today. The entire package from the persona to the music appears scripted therefore they develop no staying power. Although the trend is measurable, it is not predictable because the preferences of people are swayed by too many variables. What is a hot topic today that may not be a hot topic tomorrow? Some products need no savvy product packaging as the product sales itself.
For example, a flat-screen television would not need anything more than a cardboard box. However, there are products where the product packaging acts as a marketing tool in itself.
Please type your essay title, choose your document type, enter your email and we send you essay samples