SWOT analysis of the hotels industry would reveal that while it is the key driver to the country’ s economy, and the fastest growing industry (strength), it is intensely competitive. Shortage of skilled staff is a matter of concern specially those of chefs. Low pay, long hours, and hard labour are other causes of concern (threats and weaknesses). People are expected to offer a multi-task and high level of customer service. Opportunities are plenty but require the right management to attract and retain the skill in the hotel industry. Due to declining fertility and rising life expectancy, the ageing population presents a challenge for any industry.
The native worker does not prefer this industry because of low pay, more hours of work and seasonal demand. The only way to attract people to this industry is to bring about innovative changes. The minimum wages have to be given and the hours of work have to be flexible to suit the individual requirements. Incentives have to be provided. There has to be strict adherence to the maximum number of hours that anyone can be allowed to work. Unless these changes are brought about, this sector would not be able to attract quality staff as in other areas.
This sector has tremendous potential and challenges but lacks the right managerial staff. Action has to start immediately to equip for the Olympics in 2012. There has been an influx of immigrants in this sector primarily because the local skill is not able to fulfill the demand-supply gap. Immigrants are being looked into favorably by this sector because the payroll remains low, it brings in new talent and helps in the UK’ s economy.
They contribute towards taxes while the health expenses on them are low as most are young people. Besides, since people from different nations would converge for the Olympics, the workforce from different cultures and nations would help to fill this gap to some extent. The local people resent this influx but Helen Kaylan, head of HR at Novotel London hotels, to agrees the sector must look outside the UK to guarantee a full workforce.
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