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Corporate Social Responsibility: Successful Business

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Establishments all over Metro Manila solicited donations and relief goods for those affected by the storm, with some even contributing their facilities for use as shelters. Nor is this the first time this has happened there. Rebecca Tonn (2009) adds to this by citing the 2007 Grant Thornton survey of US Business Leaders, wherein 77% of business executives attested that corporate responsibility enhances their profitability. Exactly how corporate responsibility is demonstrated varies. Some corporations do not have programs dedicated to it, but they do engage in acts such as charity, recycling, reducing energy consumption, and even outreach programs.

Others explicitly state what is and is not allowed with regard to working conditions and such – Manpower Professional, for example, has a definite stance against child labor and unsafe working conditions. As a matter of fact, Toni Fleming, one of its business development managers, attributes a good part of their success – to be exact, 62% of their business leads and 34% of their clients - to their sense of corporate social responsibility and volunteer work. Jim Burton of Grant Thornton’ s Denver branch further adds that companies need to understand their consumers and their needs, as these consumers judge companies based on their social responsibility.

According to Lynn Sharp Paine in her interview with Stephen Bernhut (2003), as companies have become more pervasive and powerful, the public, in turn, has a right to expect much from them in the form of heightened social responsibility. She notes how corporations were once seen as amoral, but that such a notion has largely been discredited. In our various dealings with their employees, she says, we routinely discern the morality of various corporations – whether they are greedy or philanthropic, honest or dishonest, among other things.

And since we will naturally not want to deal with greedy, dishonest business tycoons, they then need to factor in ethics and morality in their daily business decisions. That same article goes on to quote Thomas Hobbes, who describes just how grim life in an amoral society would be.

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