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Position and Segmentation of the Snackfood Market in Australia

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According to the research findings, it can, therefore, be said that for the health-conscious consumers, the Smith's Snackfood Company has ensured that the products are manufactured in a manner that suits the taste and preference of this important segment of the market by manufacturing products that are cholesterol free. This segment is mainly composed of older people in the society, which forms a significant share of the market. As such, the company has always ensured that the product’ s fat level is below 40%. To ensure convenience, the company has several packs from which a buyer can choose.

This includes small, medium, and large packs to cater for the needs of every consumer in the country. The purchasing trend shows that a majority of impulse buyers chose mainly the smaller packs in preference to the large packs with the exception of corn chips where a majority pick the 230-gram pack. The report also reveals that, for potato and extruded segments, a majority tends to choose the 50 gram, and 100-gram packs. As such, the company has analyzed this trend and has ensured that the packs are available in a variety of packs to suit the needs of its customers.

Research indicates that kids are a major consumer of snacks in Australia. As such, the company has put in place strategies aimed at serving better this important market segment. To satisfy the needs of the kids in the country, the company has always been manufacturing snacks that incorporate the taste and preferences of kids through the addition of certain flavors liked most by kids in the country. This has enabled the company control a large share of this segment for years.

Smith's Crisps, Doritos, and Twisties are some of the most dominant brands of Smith's Snackfood Company. The brands command the largest market share by value compared to other competitive brands from other companies. For instance, these brands have been able to out-compete other brands as such in all the three segments of the market.

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preview essay on Position and Segmentation of the Snackfood Market in Australia
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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