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Affect of Research Method for Business

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The proposed questionnaire is almost similar to the one given by the owners but they differ in some ways. The topics given in the questionnaire are broad and do not have ways where the respondents can explain their choices. In this way, it is difficult to determine what the reasons why a respondent answered that way are. The questions presented are the closed-questions types that help the researcher save time by restricting the answer set, the researcher can filter out useless or extreme answers that might occur in an open format and the data can be used to produce patterns, charts, graphs, tables, and statistical analysis but difficulty can be experienced when trying to interpret and explain in detail what the charts, tables mean.

The difficulty is attributed to the fact that it is very difficult to quantify quality. Whereas in using open-ended questions, the participant is free to answer however he/she chooses, rich subjective data can be solicited, normally reflects a wide range of respondents’ opinions but it requires more thought and time to complete and difficulty can be experienced when coding responses into a more quantified form.

In the “ Basics of Developing Questionnaire” by McNamara (2007) showed several pointers in developing a questionnaire. It must not include so many questions; it must also start with the demographic data so as not to shock the respondents with more challenging questions; attempting to get their comments in addition to their ratings will help the respondents explain their answers; include questions regarding the questionnaire itself for evaluation purposes; the questions must be straight forward and at the same time not broad enough that may elicit different interpretations from the respondents.

Some questions (6-10) are answerable by “ yes or no” but presented in a way that can be answered in the Likert scale. This poses difficulty in the part of the respondents to quantify their “ yes” as excellent and “ no” as poor.

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