And excellent engineering, the company limits the harm that can be caused to the environment. It is through the closely interwoven working environment among the employees along with the customers, business partners are capable of sharing the company’ s success and thus the company is capable of achieving higher rates of return on investment. (Bassue & Et. The main objective of the company is to take into consideration the environmental issues and thus contribute to the stabilization of the climate by the reduction of gas emissions. It further aims at the maximum utilization of the bio-fuels by establishing infrastructure and thus reduces its dependence upon the natural oils (Ford Motor Company, “ Annual Report 2010” ).
The financial goals of the company are to enhance its market share to 20% by the end of the year 2013. The sales of hybrid cars are expected to augment by 100%. The company wants to push the sales of the hybrid cars by 10% yearly (Slideshare, “ Ford Marketing Plan 2013” )Ford Motor Company’ s strategy includes the preparation of energy efficient cars. It also adopts safety characteristics in its cars.
The company makes use of top-class engineers and thus tests the products for its safety. It tries to create a strong business environment thus creating products leading to a better world. It is restructuring its operation thus impacting each sphere of its businesses. The company is focusing upon a balanced portfolio, thus including small and medium-sized vehicles for meeting the needs of the customers. By making use of modern technology, its product strategy has been focused upon delivering fuel economy cars thereby reducing greenhouse gas emissions. Ford Motor Company also has plans to expand globally and thus aims 70 percent of its growth in the coming 10 years.
The company is trying to simplify the way it works with the suppliers in India and in the rest of the world by reduction of the complication and thus growing parts cohesion. By the year 2014, the company’ s strategy is to sell vehicles made up of 13 core platforms.
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