Cancer and other personal crises have reduced productivity detrimental to the company’ s objective of attaining the best competitiveness in the market. Additionally, employees toil till late in the night to ensure complete customer satisfaction. The organizational culture of the Amazon. com has been transferred from generation to generation of the employees. Numerous objects are available to ensure the transfer. Immediately an employee passes an interview, interviewers tell the new employees to leave their old work habits learned from previous workplaces and instead learn new Amazon singular working procedures. The company’ s handy cards serve as symbols to enable the transfer of the culture.
The company also has a building complex named Day 1 that reminds the employees of the changes the company is making in culture. The building reminds the employees that there is still more to achieve. Furthermore, the building conveys the company’ s significance of a large and stable place to work. The company also has a slogan such as you can work long, hard or smart, but at Amazon. com, you cannot choose two out of three that ensures transfer of the culture.
The slogan ensures that the employees meet the company’ s objectives within specified time limits and gives the employees a sense of the company as a market-oriented organization. The slogans not only communicate to the employees but also to the general public, that is, the customers. Additionally, the company has stories that move around through the company through either formal or informal means. The stories such as here at Amazon we always want to arrive at the right answer illustrate the fundamental aspects of the organizational culture. The stories work to introduce and reaffirm the underlying values to the employees.
The company’ s vice president once noted that the employees can ensure social cohesion by not compromising and debating on issues. The strategy helps to avoid unnecessary mistakes that may result from wrong decisions made because of debate and compromise
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