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Organizational Communication and Tourism

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The business organization itself must, therefore, support these needs and it must facilitate these effective methods of communication, if the organization that employs the tourism manager, is to exist as a competitive entity in the world of business. The tourism manager themselves must also facilitate and preserve these effective methods of organizational communication, in order to achieve a competitive existence on behalf of the organization they work within. Therefore, principles of organizational communication, their understanding, scope, and application may be seen as a part and parcel of the role of the modern-day tourism manager that wishes to perform the role of manager in an effective, profitable and competitive manner.

Good communication is a key to this role, and this communication takes many forms. It can be face-to-face, informal, formal, external or internal. The modern-day tourism manager must choose how best to approach the demands of their role, whilst implementing these principles (Page S., 2003). This dissertation considers the many ways in which the concept of organizational communication has an impact on the role of the modern-day tourism manager, in terms of assisting commercial success.

The nature of a tourism operator as a business concern will be considered in depth, along with the roles and everyday responsibilities of the tourism manager. The contribution of organizational communication to the success of an organization will also be considered and explained. The methodology employed in this dissertation is a book-based, critical theoretical analysis. It may be argued that this is the approach which best matches the overall aims of the dissertation in terms of evaluating the role of the tour manager and the relationship of the modern day tourism manager, with the concept of organizational communication.

(Jensen K., 2002)

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