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Microsoft: Objectives of the Business

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Leadership/management style is defined as the set of skills that individual leaders possess in the organizational context to lead his/her subordinates to achieve organizational goals within a predefined time-frame. Leadership style of Microsoft is basically democratic and right now much attention is being paid to cultural diversity programs of an international nature. Thus relationship or transformational leadership theories focus on the positive links between the leader and his followers. Transformational leaders are able to inspire and motivate their subordinates in a manner that the latter would have all the freedom to achieve organizational goals performing on a team spirit.

Since transformational leaders act in conformance with high ethical standards subordinates would have the potential to contribute towards organizational goals.                       Its strategic management culture has led to the recruitment, training, and development of new executive leaders. The skills of those efficient executive leaders are determined by Microsoft’ s commitment to providing a good service to the community with specific emphasis on customer care. Microsoft has been successful in adopting just the right type of technique in enabling worldwide people to interact in a highly volatile e-environment.

Microsoft has been able to strategically push its product portfolio in the software products and computer devices market at a very competitive level. The competitive strength of the organization is determined by its corporate strategy including the marketing strategy.   For example, Microsoft as a service provider would have to initiate its corporate strategy of satisfying the consumer with a range of services so that competitors would be compelled to match its own strength or adopt a different policy approach such as lower prices to attract customers. How best Microsoft would be able to match its competitors in this environment of stiffer competition depends on the inner organizational strengths such as leadership style and motivation of staff.


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